I’m want to share my $250,000 experiment that I ran two years ago. We will pit the battle of low-ticket versus high-ticket and mid-ticket courses. I was trying to make low-ticket courses work. Now, I’m going to relaunch what was working two years ago. You’ll Discover   The low-ticket conundrum. [5:27] It took a long time to optimize the right angle and sales page. [7:55] I spent hundreds and hundreds of hours trying to optimize the funnel. [10:15] My ego got in the way; I shut down some courses and focused on things I didn’t have the expertise in, and paid the price for it. [17:17]li> Webinars are the holy grail of marketing. They were the most challenging thing to get to convert. [18:16]   ...And much more! Helpful Resources For a full transcript of this episode,  visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast:  Youtube,  Apple Podcasts,  Spotify,  Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I Spent $250k Testing Low Ticket. Here's What Happened | SWW197

Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.

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Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player.   If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.  In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.  If you’re curious about how to make low-ticket work, this episode is for you.   Connect with Laurel here: https://www.laurelportie.com/ http://www.adcoachingfor7.com/   You’ll Discover   How Laurel’s background in television created her unique approach in the ad space [3:59] A breakdown of Laurel’s funnels [11:00] What is Power Content? [15:36] Why Laurel runs top of funnel to cold audiences [17:06] You don’t necessarily need to write new copy when creating new ads [20:28]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.  Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast:  Youtube,  Apple Podcasts,  Spotify,  Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Cracking the Code of Low-Ticket | SWW 241 with Laurel Portie

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.  He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.  Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research. He learned about Mini Webinars and Power Offers on the job, and it instantly clicked. While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today. Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.   You’ll Discover What makes Power Offers stand out from other sales processes? [6:40] How to determine whether to use a Power Offer and who should be using it [8:33] Which Power Offers hit, and which ones might miss the mark [10:35] Don’t get too caught up in guarantees [12:50] An unexpected demand trigger that worked for Josh [19:10] ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast:  Youtube,  Apple Podcasts,   Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

All-In On Power Offers | SWW 240 with Joshua Gavin

I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.   We sat down and talked about life, business, and things that only billionaires discuss.   I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now.    It has unlocked a new vision for growth, and I can see more clearly where I want to go next.   Find out here.   You’ll Discover     You can do things when you have a lot more money. [6:19] Build connections and legacy. [6:38] Change the perspective on why some people want to be billionaires. [7:11] The day you stop having fun is the day you start dying. [10:11] Never sacrifice the ability to have fun. [11:04]     ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast:  Youtube,  Apple Podcasts,  Spotify,  Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.  

My Week With Richard Branson | SWW239

Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal.    We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, “I don’t really have anything to say, I just wanted to thank you.”   Turns out, he read my book “High Ticket Courses”, implemented the strategies, and his results were mind-blowing. So mind-blowing in fact, that he decided to pay for one of my programs just to get me on a call to thank me. And I’m excited to have him on today so he can tell you his story.   David started in the online marketing space in 2020, running low-ticket offers here and there, eventually running an agency and setting goals for himself to understand how to improve his sales tactics.    He created a coaching program and used tips from “High Ticket Courses” to help his first client make $65k in their first month. And the success he drove in didn’t stop there.   Now, 4 months later, David and his business partner have passed $800K in profit, from completely organic traffic.    They listen to their market, listen to their market’s feedback, and make changes when necessary.   This success story is proof that the power of a Power Offer can completely change the game.     You’ll Discover   What David implemented with his client that created a dramatic shift [9:26] The importance of tapping into the market that already exists [22:52] Questions you should answer to improve your messaging [28:16] Personalization vs information [31:18] David’s tip for tapping into success [42:48]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast:  Youtube,  Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

The True Power of the Power Offer: SWW 238 with David Mendes

Have you ever wondered about the dangers of growing too quickly?  Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.  I have a valuable lesson for you if you want to overgrow.  Find out here.   You’ll Discover  You don’t have to reach millions of people. [2:23] People who are blown up overnight come with a massive risk of having a weak foundation. [4:26] You got a rock-solid foundation when people battle for you when stuff goes wrong. [6:50] The faster you grow, the harder you fall. [7:51] Don’t take your audience for granted. [12:49]  ...And much more!   Helpful Resources For a full transcript of this episode, visit our blog.  Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.  Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.  Subscribe to the podcast:  Youtube,  Apple Podcasts,  Spotify,  Google Podcasts, Stitcher.  Follow Joel on social media:  Facebook, Instagram, Linkedin.

I Spent $250k Testing Low Ticket. Here's What Happened | SWW197

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