April 01, 2026

I Tested 10 Tradies Response Times. The Results Were Shocking

7 minutes

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You’re losing jobs and you don’t even know it.

Not because your work isn’t good enough. Not because of your reviews or experience. But because another tradie is simply getting back to the lead faster.

In this episode of Marketing for Tradies, Shannon breaks down the results of a real experiment where she submitted the exact same enquiry to 10 local roofing companies. One tradie responded in just 4 minutes, had a quick conversation, and locked in the job immediately while others who responded later never even got a chance.

This episode dives into why lead response time is the real deciding factor when it comes to winning work, and how tradies can improve their lead conversion without increasing ad spend.

If you want to win more jobs, generate more leads, and grow your trades business, this episode will show you how to take advantage of what Shannon calls the “golden window” ⏱️ and turn more enquiries into booked work.

Timestamps:
[00:00:00] Introduction
[00:00:20] Why tradies lose jobs without realising
[00:01:10] The biggest myth about winning work
[00:02:20] The 10-tradie experiment explained
[00:03:40] The tradie who won in 4 minutes
[00:04:50] What happened to the other tradies
[00:05:40] Why speed beats experience and reviews
[00:06:30] The Harvard study (21x conversion)
[00:07:45] The “golden window” explained ⏱️
[00:09:00] How to win more jobs consistently