What Worked for My Substack in 2025

I've posted over 70 times on Substack this year and experimented with various formats. Discover my key learnings from these experiments, the importance of a strong email list, and tips for maintaining engagement. 00:00 Intro

00:46 The Importance of an Email List

01:50 Experiment #1: Elsewhere in the Universe

03:21 Experiment #2: Paid Subscribers

05:44 Experiment #3: Video Posts

07:50 Lesson #1: Frequency Isn't Everything

09:02 Lesson #2: Have Something Special for Paid Subs

10:16 Lesson #3: Format Matters

11:41 Lesson #4: Diversify Platforms

12:43 Looking Forward to 2026

18:17 Super Secret Epilogue

24:48 Beyond the Paywall

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