Picture this… You grow up idolizing the blues and rock N roll. Studying it. Chasing it. Building your own sound brick by brick. And then one day, you find yourself face to face with one of your heroes — not on record, not on a poster — but in real life.

For Gordie Johnson of Big Sugar, that moment came when he met a true blues original. A guy with a nickname that says everything… The Iceman. Gordie expected stories about the music. Maybe a few road tales. What he didn’t expect was a masterclass in how to run the whole operation.