Ep. 526 – IA Annual 2022 Conference Series: John Ferreira, Chief Insights Officer at Finch Brands

Find John Online:

* LinkedIn: https://www.linkedin.com/in/johnferr/ * Email: [email protected]

Find Jamin Online:

* Email: [email protected] * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

* Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 

Music: 

* “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

* Full-time on campus * Full-time online * Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. We're live at Insights Association in Philadelphia. There we go. I've only said that 100 times, but every time it's like the first time. I am joined by John Ferreira. He is with Finch Brands. Tell us about Finch.

[00:00:21]

John Ferreira: Finch Brands is a brand consultancy, and it's been around for about twenty years working with brands. Everything from startups to Fortune 50 and everything in between. We do work in the areas of Insights brand strategy and design as separate services or fully interconnected, and we can apply those in standalone project consulting in special projects, big projects at big moments, or we bring those same skills sets and combination of services into year-round relationships with clients in the form of Insights communities as well.

[00:00:50]

Jamin Brazil: You have your own technology stack for the Insights team or -

[00:00:54]

John Ferreira: Actually we took a team first approach. So five years ago we grew into the Insights community...