IA 121: Branding and Accessory Programs

This week Doug and Chris talk through some of the thoughts and topics that are in the forefront of what is happening at CrossFit Park City. Things have evolved over the past decade and what was once simply a CrossFit gym has grown into more. Although under the same roof, there is a different feel to each program in the gym. Communicating what this is, how it's done, and effective branding is an important step in having the right culture in your gym.