Okay, but seriously, IAB isn’t just shaping ads, it’s shaping your career while you’re at it.

In this episode of Culture Uncovered, Jena Dunay sits down with Amber Murat, VP of People at the Interactive Advertising Bureau (IAB), to explore how this nearly 30-year-old trade association powers the digital advertising ecosystem while building a culture that thrives on autonomy, accountability, and thought leadership.

Founded in 1996, IAB transformed the digital advertising “wild west” into a standards-setting powerhouse across streaming, social media, retail media, and AI. Amber shares how she was recruited on Instagram, how IAB empowers employees to grow their personal brands, and how the HR function has evolved to drive high performance, collaboration, and innovation.

What you’ll learn:

• How IAB shapes the digital advertising industry while keeping consumers in mind
• What a mission-driven, high-performance culture really looks like
• How IAB supports career growth, personal brand development, and skill “upgrades”

IAB Highlights:

• Founded: 1996
• Headquarters: Manhattan, New York
• Team Size: ~110 employees (including sister company TechLab)
• Industry: Digital Media & Advertising / Trade Association
• Culture: Mission-driven, collaborative, innovative, accountable

Unique Perks:

• Hybrid work with built-in remote weeks
• Unlimited PTO & over 20 holidays
• Quarterly wellness days for collective rest
• Tuition reimbursement & tech/cell stipends
• Flexible work hours & robust parental leave with ramp-back period
• Employee Resource Groups & coaching opportunities

To learn more about IAB:

Careers Page (They’re hiring!)

LinkedIn Page

Amber's LinkedIn Profile