Aiming your music at the biggest crowd will bring the biggest results and get you a ton of fans, right? Nope.

Everyone has an equal chance of liking your music, right? Nope.

Your music marketing plan should be focused on growing your followers from the general public, right? Nope again.  

Your piece of the 'music industry pie' is quite small - and unless you aim directly at it, you won't see growth in your fanbase.

However, if you do concentrate your marketing efforts at your corner of the world, you'll see growth like you've never seen before.