In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains.

How can you use curiosity to your advantage?

Find out on today's episode of IAMN: I am Northbound!

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