In episode #46 of IAMN: I am Northbound, Jayson dives into the 'Key to Everything' -- your Motivation -- and why that is so important to you as a music artist. In fact, if you can refine your motivation, you'll have every part of your musical direction figured out (even down to the font you use on your tour posters). It will even help you understand the Tik Tok algorithm better! Find out how on today's episode of IAMN: I am Northbound!

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