In the early to mid-2010s, the genre of hyphy music saw a resurgence in  the mainstream as a part of being a stylistic influence to an up-tempo  and club-oriented type of mainstream hip hop known as “ratchet music,  which was popularized by various Los Angeles producers, including DJ  Mustard. The production style of DJ Mustard is adapted from hyphy music  and played a role in bringing West Coast hip hop back to national  attention.  Some of the greatest hip-hop artists originated from  Oakland, California including Tupac, E-40, Too $hort, Mac Dre, G-Eazy,  Rappin’ 4-Tay, Digital Underground, & more.

Ronnell Robinson understands the history and high expectation of Oakland  Hip-Hop.  Ronnell Robinson was born and raised in the gang-infested  streets of Oakland, California.  Raised by a beautiful, strong black  woman inside a family of eight children, Ronnell observed struggle,  pain, racism, police brutality, love, & unity.  To receive a co-sign  from the city is more valuable than going platinum.  Having enough  cache and popularity to sell-out an Oakland nightclub is the ultimate  visual endorsement of a real hip hop movement.  Ronnell Robinson aka  IAMNELL is massive in the streets of Oakland.  Every barbershop, corner  store, hair salon, hood carwash, strip club, laundry mat, & local  DJ’s knows Ronnell Robinson.  His guerilla marketing style is creating  his movement in Oakland.  His business cards, posters, CD’s, flyers,  & logo are plastered all over the city & local radio stations  are feeling his “new energy.” 

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