Non-Diet Companion™

Ian Bickle and Behavior Change Coaching


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In this episode, I talked with my good friend and colleague, Ian Bickle. While Ian is a nutritionist and personal trainer, he refers to himself as a "behavior change coach." I love this description of how he serves his clients (myself as well) because it really speaks to so much of what we do (or should be doing) as coaches ... helping our clients identify behavior and mindset shifts that can be helpful in working through the various challenges we all have as human beings.

Here are a few points we covered:

  • How is your coaching different from typical nutrition coaching and personal training?
  • Ian is currently working on his Intuitive Eating certification so I ask, what was it about Intuitive Eating specifically that caught your attention and got you thinking, yeah, this is where I want to go with my coaching?
  • Do you think IE is well-suited for a lot … most guys? Have you experienced any challenges or pushback in taking a different approach to this “behavior change coaching” approach over traditional nutrition/PT coaching?
  • I know you’re a huge fan of coaching in general. Why do you think people can benefit so much from working with a coach whether that be 1-2-1 or even in a group setting?
  • Ian and I speak quite often about challenges we may be experiencing in our work (as well as kids, dogs, vacations, etc.). However, one of the things I love about the diverse network of coaches that I have in my life is that we all bring in something unique to the conversation. We have different perspectives, political and religious views, thoughts on how to address various coaching challenges, how to apply nutrition science, etc.

    This episode will give you a glimpse into some of these types of conversations between us coaches.

    To connect or work with Ian:

    IG: @ian_bickle_coach

    Web: buildwithbickle.com

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    If you'd like to contact me to work together, provide feedback on the podcast, ask clarifying questions, provide a suggestion for a guest or future episode, or for any other reason you can find me at:

    IG: @intuitive.eating.men

    Web: hopedrivesme.com

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    Non-Diet Companion™By Jeff Ash