As athletes, and cyclists specifically, we are all used to sunglasses. But you may not be used to sunglasses like those from Vinco Performance. As the "world's first renewable performance eyewear" Ian Hamilton and his crew is taking sunglasses production to new heights, reaching a different audience, and developing a brand around nature, and it's incredible importance to society.

Today, I get to chat to Ian about all things sunglasses, a topic I happen to love, as well as why the cycling industry is not very environment friendly. We chat about just how far Vinco can go, why no one else has thought of this business model, and how Vinco can reach new levels of success by opening their scope to partnerships with other major soft good brands, like Patagonia or REI.

https://www.vincoperformance.com/