Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.