Ian Johnston is the Founder and Creative Director at Quinine, a world-leading retail experience consultancy that recently won a DBA Design Effectiveness Award. With over 20 years of experience on both the design and retail sides of the business, Ian is well-versed in delivering impactful and meaningful brand experiences. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the l...