Ian has over 30 years in intellectual property commercialisation as Managing Director and CEO in media, financial services, biotechnology, property, and agribusiness. ‘NaturesCoin’ is a cryptocurrency but it’s not a Bitcoin clone; rather it seeks to fill the gap between decentralised economies and real world use. Based on blockchain technology, it is developed by Australian tech thinkers, who recognise by putting real value into the ‘Naturescoin’ currency. The developers recognised the United Nations Sustainability Goals could be harnessed through linking in with national and international businesses that have adopted Corporate Social Responsibility (CSR) projects, which until now have no intrinsic value other than being costly “feel good” PR exercises. By linking ‘NaturesCoin’ to CSR projects they turn into real-time valued assets, which then create an asset base for the cryptocurrency.