Each week, The Why Word gets under the skin of entrepreneurs, business leaders, creatives and people who make things happen to find out what makes them tick. Presented by Ian Hawkins

Iasha Masoodhas a passion for digital platforms. In this episode we talk about how businesses have to get their digital and ethical platforms straight, and why Coronavirus has pushed the conversation on. We also discuss Iasha's record-breaking experience on The Apprentice.

Iasha's lunch guest is one of the world's most recognised entrepreneurs.

The Why Word is a TBD Media Group Production