Unlock the mysteries of data-driven marketing as we, Ibby Syed and Sean Collins, share our personal experiences from Peloton to Bilt Rewards, revealing how a deep dive into customer data can elevate your business's customer experience. 

This episode is a treasure trove of marketing insights, from the art of objective testing in marketing strategies to the delicate dance between short-term tactics and the long-term vitality of your business. We dissect Revel's daring attempt to re-engage customers and how it taught us that sometimes, it's not the price but the understanding of customer needs that wins the day. 

Rounding out our discussion, we scrutinize the perennial debate between relying on historical sales data and conducting fresh market tests. We invite you to consider an alternative approach that could redefine your next year's marketing playbook, as we examine the impact of different product lines on diverse customer segments.