In this podcast, we discussed the hottest trends coming out of IBC. We debated cloud versus on-premise; linear versus OTT; and talked about shifting viewing habits and how that is changing further with new generations. We also discussed the reduction in AI-hype and a switch to a more pragmatic conversation around how AI can deliver real benefits such as making workflows more efficient and reducing costs.

Rob Ambrose, Managing Director, Caretta Research
Ciro Noronha, President, The RIST Forum and CTO, Cobalt
Paul Macklin, Director of Product Management, Bitmovin
Tim Burton, Managing Director, 7fivefive