Each week, the Iowa Business Report radio program features a Business Profile segment, introducing listeners to an Iowa-based company or business.
 
In this extended IBR Business Profile, we meet Joe and Dawnica King, owners of Cruiser Electric in Ankeny, which employed a long-range strategy in helping them better understand the path their business will take.

They spoke with Jeff Stein for Iowa Business Report program number 22-04 via Zoom on January 13, 2022; this podcast contains the full conversation.