In ALEPH’s new #ICAgile - #Agility in #Marketing course, you will learn and experience the ins and outs of #Agile #marketing. In this course, you will move through the foundational basics of #Agile #marketing through interactive, team-based exercises. This encourages learning in an #Agile way. You will learn the clear definitions of #Agile #Marketing, understand the difference between #marketing to serve and #marketing to sell, and finally how to attract and retain customers through building trust.

 Why should you learn #Agility in #Marketing?

Why is #marketing so difficult in the modern world? It was never easy, but now it seems nearly impossible for #marketers to get a foothold in an oversaturated, overblown #market. In summary, some of these challenges are:

● Untrusting consumers. Thanks to decades of increasing spam and poor business practice, consumers are now becoming less trusting and less likely to offer interest in something being #marketed to them through most traditional means.

● Oversaturated #market. The #Market has Become Flush with Various Options for Consumers, Making it hard to stand out.

● High expectations: Due to the Outstanding Experiences offered by companies like Amazon and Apple, Consumers now expect this in every interaction with  Companies.

These are just some of the challenges that #marketers face. It brings to mind a classic #business acronym, #VUCA. #VUCA, or Volatility, Uncertainty, Complexity, and Ambiguity, essentially means “It’s unpredictable.”, and the #market seems to fit this now more than ever. The rapid advancement of technology as well as an increasingly sophisticated consumer base is making it hard to even begin on a #marketing push before things change again. This is why the need for #Agile #marketing is bigger than ever. With one of the key aspects of #Agile being the ability to change course quickly and with stability, it makes sense for #marketing to benefit greatly from it.

Through the 2nd and 3rd lessons, the course will teach you how to focus and achieve #marketing outcomes, tools for adaptive #marketing, collaboration, the benefits of #Agile’s short iterations, and more. #ALEPH uses real-world case studies, like the #Agile transformation of the UK bank Santander and personal experience, along with interactive group activities to provide practical, applicable knowledge.

Applying #Agile to marketing is one of the best ways to bring #Marketing into the modern-day.

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