Bart Foreman, Founder and Executive Strategist of Endgame Marketing Solutions, is always challenging normal marketing methods and emphasizes that your salon marketing strategy should always be adjusting to fit the current market, especially with the current disruption. In today’s episode of Podcast 9, ICA President, Sheila Zaricor-Wilson and Bart Foreman discuss marketing during the pandemic. Does this change the way that we reach out to consumers?