<p>Ice Cube discusses the experience of starting the only blacked owned league in America, the process, and evolution of the BIG3, with from Earn Your Leisure.

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Ice Cube discusses the experience of starting the only blacked owned league in America, the process, and evolution of the BIG3, with from Earn Your Leisure.

ICE CUBE TALKS ABOUT STARTING THE BIG3 LEAGUE

From the courts to the boardrooms of the world, the mindset of those with hustle is always in fourth-quarter mode. Hoopers and basketball fans who appreciate entrepreneurship and hoop culture understand the parallel between both disciplines. Entrepreneurship, like hoops, is not just a game—it's a lifestyle. That's why we celebrate hoopreneurs through media that embodies the essence of balling out. It's our privilege to create content for winners. If you're a hooper or basketball fan who loves entrepreneurship and enjoys the parallels between basketball and business, then you're a hoopreneur.

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ICE CUBE TALKS ABOUT STARTING THE BIG3 LEAGUE

ICE CUBE TALKS ABOUT STARTING THE BIG3 LEAGUE