We sit down with the man known as 'Ice', or Isaac John, a former NRL player turned successful entrepreneur. Isaac has donned the jerseys of the Panthers and Warriors, represented New Zealand and the Cook Islands on the international stage, and since hanging up his boots, he's been making waves in the world of business with his popular lifestyle brand YKTR.

Launching his NRL career with the likes of Stacey Jones and Manu Vatuvei, Ice soon found himself making an early detour to the Super League with Wakefield. He returned to the NRL stage in style, notching a memorable hat trick against his old squad, the Warriors. But it wasn't all smooth sailing - Ice was part of a notorious World Cup campaign that ended with six arrests and an unexpected loss to the USA, a saga that could rival any buck's party. Yet through all the highs and lows, Ice kept his stride, making his mark in a six-year span in the NRL.

Ice gives us a glimpse into his transformation from the rough and tumble of the NRL to the world of entrepreneurship, handling the extremes of both arenas with remarkable resilience. He takes us through the evolution of YKTR, a venture he started with his best mates Corey Norman and James Segeyaro that's grown from a clothing brand into a lifestyle revolution, complete with a podcast and community. Originating from a common phrase and group chat name, 'You Know The Rules', YKTR has now become a recognised brand in the Australian streetwear scene. With valuable insights into the ups and downs of starting a business, Ice offers helpful advice for aspiring entrepreneurs and shares how the spirit of friendship and resilience has been instrumental in the success of YKTR.

Ice Socials:

Instagram: https://www.instagram.com/iice_/

YKTR: https://www.instagram.com/yktr_/

Website: https://www.yktr.com.au/

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0:00 Introduction

1:54 Early Life Experiences

2:34 Childhood Memories with Quade Cooper

5:02 The Road to NRL

6:54 Role Models During Formative Years

7:28 Recalling NRL Debut

11:05 Reflections on Time with Warriors

13:06 Transition to Super League

18:35 NRL vs Super League Experience

20:17 2013 World Cup

22:15 Scoring a Hattrick vs the Warriors

24:30 The Hype of Nathan Cleary

27:28 The Origin Story of YKTR

32:14 Challenges of Starting YKTR with Normy & Chicko Still Playing NRL

33:26 A Day in the Life of Ice

34:42 YKTR: The Growth and Journey So Far

35:44 Major Learnings Since YKTR's Inception

42:04 Competing Against The Dirty Dozen in Oztag

43:09 Play On or Penalty

47:03 The Ice Quiz

54:10 Go-To Order at Maccas

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