02.10.2015 - By Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health. They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a "Be a Heart Healthy VIP" initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.
00:00 Introduction00:45 Ice Hockey Partnership with the New York Rangers01:30 Martin St. Louis03:55 #1 Killer of Americans05:00 Be a Heart Healthy MVP05:50 Healthcare and sports is a natural relationship07:00 Carolina Hurricanes & Kids 'N Community Foundation08:58 Sports & Health a natural Partnership10:25 What should be in a sponsorship agreement?14:00 Sports Loyalty and family15:35 Other types of sports agreements17:00 Partnerships through the foundation15:38 Metrics23:20 North Shore LIJ & Lenox Hill Hospital team25:35 Smith, Rich & Tart - Dentists for Carolina Hurricanes26:50 Advice on partnerships28:53 Social Media Tip: Dr. Bertalan Mesk0 "Real life communication is the same online"
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