Icebox is a forward-thinking jewelry store for the new generation of rappers and, quite frankly, its popularity is off the charts thanks to their one-of-a-kind approach to showcasing their catalog. The store has its very own YouTube Channel with 1 Million subscribers that features more hip-hop legends than any other channel outside of something like Complex or Genius – seriously, Lil Baby, NLE Choppa, Lil Pump, and so many more are regulars who stop by all the time to get custom work done. But here’s the thing – while YouTube videos and Instagram posts are great for showing off the goods, only we can tell you how this business started and where the legend of Icebox truly began.