One Off Travel Stories

Iceland Inspires Matt Wilson's Startup Idea


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When a last-minute invitation took Matt Wilson to Iceland to document climate change and adventure tourism, it started out as a typical outdoor adventure. He met a backcountry guide, rode “super jeeps” across rivers, and climbed a glacier at midnight. However, while sitting with new friends above the clouds admiring volcano peaks in the distance he also hatched the idea that became his future business.

Guest: Matt Wilson

  • Co-founder & CEO, Under30Experiences
  • Author of The Millennial Travel Guidebook
  • Longtime digital nomad; based in Puerto Rico

Topics Covered:

  1. New York grind to unexpected Iceland invite
  2. Meeting Siggi and exploring Iceland’s backcountry
  3. Super jeeps, river crossings, and glacier sunsets
  4. Seeing climate change at the glacier’s edge
  5. The mountaintop brainstorm that sparked Under30Experiences
  6. Startup Iceland, the U.S. Embassy, and the President’s house
  7. From one retreat to a global travel community
  8. What’s next: new trips and building impact through travel

Resources and Links:

  • Under30Experiences: under30experiences.com

Call to Action:

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One Off Travel StoriesBy Andrew Tawaststjerna