In this episode of ICommunicate, Company Founder Mark Altman is joined by Chill Executive Officer of LEAD, Kyrah Altman, to discuss how nonprofits can generate leads through intrinsic motivators, differentiate from other organizations through vulnerability, and remain self-reliant for funding, all without diminishing their value or sacrificing their mission.

Segment 1:

When people think of nonprofit organizations, one of the biggest questions that come to mind is: how do we sustain success through self-reliance? How do we convince people that donating money towards a nonprofit is a worthwhile investment? How can salespeople serve human needs as opposed to selling a service?

Segment 2:

Every sale begins and ends with a story -- one of hope, determination, passion, and eventual triumph. How can we relay these stories to potential leads in a way that demonstrates the value of our product and our team, ultimately influencing their decision to do service with us? How does unconditional vulnerability affect a client’s perception of our business?

Segment 3:

Running a nonprofit organization becomes especially difficult given how rapidly employee wants and needs are developing -- nonprofits can’t always keep up with the benefits that people expect. What can nonprofits do to make potential employees understand the intrinsic value of working for them? How can nonprofits handle and build off of rejection without altering their mission?

Segment 4:

Although nonprofits tend to shy away from the same tactics that salespeople use, it is still essential for them to educate people on what makes them unique and valuable. How can nonprofits offering up free samples of their product or service generate clients without diminishing the value of the organization? How can we stay determined through failure and know when to adjust our differentiators?