Sign up to save your podcasts
Or
Share Iconic Brands: An Interview with Harvard Business School CMO Brian Kenny
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Iconic Brands: An Interview with Harvard Business School CMO Brian Kenny
How do you manage an iconic brand like HBS? What is the balance between celebrating a storied legacy and building a modern image? With nearly three decades of big picture thinking and on-the-ground experience to his credit, Brian Kenny guides and manages the HBS brand on a global scale, ensuring that the school has a clear and consistent voice around the world. As Chief Marketing and Communications Officer, he plans and implements high-level branding, marketing, and media relations across HBS, including the MBA Program, Executive Education, External Relations, HBX and HBS Publishing.
About B2Branded
We're a bite-sized podcast that explores news and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.
View all episodes
By Ian Bruce, PhDHow do you manage an iconic brand like HBS? What is the balance between celebrating a storied legacy and building a modern image? With nearly three decades of big picture thinking and on-the-ground experience to his credit, Brian Kenny guides and manages the HBS brand on a global scale, ensuring that the school has a clear and consistent voice around the world. As Chief Marketing and Communications Officer, he plans and implements high-level branding, marketing, and media relations across HBS, including the MBA Program, Executive Education, External Relations, HBX and HBS Publishing.
About B2Branded
We're a bite-sized podcast that explores news and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.