Remember the first time you realized the Frosted Flakes tiger was more enthusiastic about your breakfast than your own parents?

Like, Tony’s over there flexing his biceps at a bowl of sugar, and my dad’s just mumbling “Don’t be late.”

Why do brands do this to us? They hire cartoon animals to emotionally bond with children — which sounds less like advertising and more like something that should require a court order.

But it works. Decades later, we can’t remember our childhood home phone number, but we can hum the jingle from a cartoon bear who sold paper towels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.