At the centre of Taranaki is the dramatic volcanic cone of Mt Taranaki, named Mt Egmont in 1770 by British explorer James Cook. The mountain's lava flows and volcanic debris are the source of Taranaki's rich soils and dairy-farming wealth, and its distinctive snowy cone has featured in advertising, murals, military badges and assorted logos. Archival audio sourced from Radio New Zealand Sound Archives, http://www.soundarchives.co.nz/. Sound files may not be reused without permission from Radio New Zealand Sound Archives (Reference number CD2491).