Scott McKain is the founder of the Distinction Institute and is one of the most requested and iconic professional speakers in the world. Scott also has written several great books. His latest book ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction, may be his best work ever. Be ready to take notes during this interview with Scott McKain on the Business Builders Show with Marty Wolff on www.c-suiteradio.comKey points:Important websites for your information and education: www.iconicbusinessbook.com, www.distinctionnation.com, www.scottmckain.comCan you be "ICONIC" before you are "distinctive"? One of the factors of ICONIC performance is "Go Negative" WHAT????Who are some of these ICONIC brands Scott talks about in his book and what makes them "ICONIC"?Can ALL of us build ICONIC brands?Listen, learn, and then buy several copies of the book for yourself and your team members.Remember, you can get all our Business Builders Shows with Marty Wolff and many other great shows at www.c-suiteradio.comCall or text me with your comments and questions at 570 815 1626Thanks for listening.

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