Ali Clabburn is the founder of Liftshare.com, the most successful car-pooling service in the U.K. 

In this short action episode, Ali reveals how Liftshare created a team that deliberately disrupted their business ideas, thinking and  assumptions.

Ali explains how they faced fierce competition, and a rapidly changing market, using the mindset of a start-up and existing resources.

The result is an innovative business model that delivers new apps and services helping their customers to save money whilst improving the environment.