What makes a brand successful?

In this week’s conversation, brand positioning expert Ulli Appelbaum reveals how he helps brands to tell their story – in new ways.

We explore the creative challenges for business people.

And how to see your brand from the outside in.

Hear how to overcome your own biases and the biggest enemy for your creative potential when it comes to your brand.

Ulli also reveals the more common mistakes when positioning a brand (and what to do about it.)

You’ll also hear what it takes to make a brand successful.

http://www.inspirationalcreatives.com/podcast/249-ulli-appelbaum

http://www.first-the-trousers.com