ICP 290 Spotting a Gap In Their Market with Emily and Paul

Which markets and communities are you interested in serving? What is it you are planning to offer? And what is it that people need in those communities that they aren’t getting yet? In today’s short action episode, Paul and Emily, creators of the Parent Guide to GCSE membership community, share their lightbulb moment when they spotted a gap in a market they were already familiar with. You’ll also hear Neil Foley, from the Business Growth Club, about why it’s important to do a bit of research to find out if the gap that you’ve spotted has a market in it.