ICP 286 Why You Must Get Started Now and Not Worry About The Competition (with Neil Foley)

What’s the #1 to be thinking about when putting a new idea or service out into the world? For many creatives, entrepreneurs and new business owners, knowing which is the right market for their product, idea or service can be critical to early and ongoing succeeding. Knowing your niche… Yet many owners and creatives are stuck figuring out which the right niche and then, when that’s identified, what’s the right price to sell their offering? One option is to look at the competition. Yet this seemingly easy at-a-glance research can immobilise even the most tenacious business owner or creative…. Why? Because they become worried about the competition. In this short action episode, we explore how to find the right niche, experiment with pricing and why you don’t need to worry about the competition…