<p>How can design create desire for your product? Food and drink brand design expert Aiza Cheung guests on this episode, talking about 2023 trends, the importance of authenticity and the critical path to follow for any brand that wants to connect with customers via design.</p>

How can design create desire for your product? Food and drink brand design expert Aiza Cheung guests on this episode, talking about 2023 trends, the importance of authenticity and the critical path to follow for any brand that wants to connect with customers via design.

ICS Podcast: Aiza Cheung (Studio Coya) & Martin Calvert

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more.

Brought to you by ICS-digital and ICS-translate.

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The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

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ICS Podcast: Aiza Cheung (Studio Coya) & Martin Calvert

ICS Podcast: Aiza Cheung (Studio Coya) & Martin Calvert