At an ACT-IAC panel on moving from fragmented to frictionless, unified customer experiences, SSA’s Michelle Liu explains SSA’s Service Index, a framework and catalog mapping services across online, phone/IVR, and in-person channels to customer journeys, data, and processes to identify dead ends, gaps, and priorities. She illustrates friction with an SSI address-change journey that fails online and in IVR, forcing repeat intent/authentication and eventual field-office completion, and shows how the index supports channel parity, policy review (e.g., questioning unnecessary in-person SSI return-to-U.S. requirements), call routing, content alignment, and LLM-based call categorization (e.g., why customers call for tasks available online). 

Summary - A Hole in One with ACT-IAC

Voyagers Program | ACT-IAC

https://www.actiac.org/act-iac-event/fellows-friends-day-domaine-fortier 

Subscribe on your favorite podcast platform to never miss an episode! For more from ACT-IAC, follow us on LinkedIn or visit http://www.actiac.org.

Learn more about membership at https://www.actiac.org/join.
Donate to ACT-IAC at https://actiac.org/donate.
 
Intro/Outro Music: See a Brighter Day/Gloria Tells
Courtesy of Epidemic Sound

(Episodes 1-159: Intro/Outro Music: Focal Point/Young Community
Courtesy of Epidemic Sound)