Pumpkin spice isn’t just a flavour—it’s a phenomenon. Dr. Sylvain Charlebois, aka @‌foodprofessor, joins Shane Hewitt to dig into the cultural and economic power of seasonal drinks. Why do lattes tied to fall nostalgia rake in billions? What makes chai resonate differently than matcha? And how do comfort foods surge when the economy slows down? From Starbucks strategy to shifting consumer psychology, this episode explores the deeper forces behind your favourite seasonal sips.

@‌foodprofessor

Originally aired on 2025-09-11