Summer travel season is here, but the trips we remember most are often less about where we go than who we experience them with.

In this ICYMI episode, Sixthman CEO Jeff Cuellar explains why passionate fans will rearrange their calendars, cross traditional demographic lines, and travel wherever it takes when an experience is built around something they love and a community that loves it with them.

Hear the full conversation with Jeff: https://www.buzzsprout.com/2449648/episodes/16876082