Idan Shpizear is a speaker, thought leader and the founder of 911 Restoration Franchise. He shares how to generate consistent leads and build a culture where everyone - team and clients included - feels supported. 

Small Business to Leading Franchise

Originally from Israel, Idan moved to the USA after leaving the military in search of lucrative business opportunities. Through perseverance and great business sense, he has flourished as an entrepreneur and found his footing among some of the top business leaders.

Idan says the customer experience is what drives him to work harder. Once Idan discovered the restoration world (including water, mold and fire) and he saw how elated his customers were to have their property back, he realized that was the type of business he wanted to be in. He is now the founder and CEO of 911 Restorations, which is ranked among the top restoration franchises in the nation by Entrepreneur.

Striving for Success Through Digital Marketing

Idan attributes much of his company’s initial growth to digital marketing. After hearing about Google and online marketing, Idan was ready to put in the time required to learn everything he could about scaling his business and reaching more people through Google AdWords.

“We grew our business from $250,000 a year to $3 million a year in about two years. So this was our first crazy growth experience… that growth was one thousand percent from digital advertising.”

Nurture Your Customers and Your Team

Idan believes you must put your customers first. Every customer you are helping in restoration is going through an emotional journey, and you must be there to support them through that. If you are able to provide fair and excellent service to your clients, they will refer you to more people and help you grow your business. 

“We’re very conscious of the emotional journey of the client, right. So if you work with the manager of a building we didn’t think about what we need, we always thought about how we can help do better. How can I help him get to where he wants to get. And what we saw was that the more we can help more people, everything just comes back to you. So that was always in the back of our mind. The idea of us as a company, we want to build a culture where we are really nurturing our team, our franchises and our clients and really helping them go through this journey. That’s at the core of everything we do.”

Generating Consistent Leads

911 Restoration continues to grow steadily, accepting new clients every day. In order to achieve this level of growth, Idan shares the three areas that his company has always focused on:

1. Online lead generation: Be available whenever a customer needs you.
2. Work your local market: Get out in the field and build relationships.
3. Create an account with a national list: If you work with a retailer that has many stores across the USA, you want to try and get on their list.

Personal Development Drives Company Development

Idan firmly believes personal development holds an important role in business success. Idan explains that every one of his team members is responsible for their development but is there to support their colleagues as well. A company only thrives when its employees do.

“When you get everyone aligned, when everyone knows your expectations, everybody knows what they need to do and what success looks like. That way you celebrate as a team. You know when you guys are winning.”

He prioritizes people before profit. When you are clear about what is important, it is a lot easier to make decisions and you will have a far more obvious direction for the business. 

Idan’s LinkedIn
911 Restoration Franchise