The second step is “Strategy & Planning”  Your idea is valid doesn't mean go ahead & design & develop the app. No! First, you need a strategy for how long the app is going to be developed is one of the parts. You should plan for:  

Why are you doing this? 

What are the objectives of your Business? 

Where do you see your business after 1 year?  

So, you need to have a complete strategy & planning about How your app is going to be developed? 

How much cost you are going to pay for the team or agency?  

You know most of the businesses gather & put all the investment in the app development process. But when there is the time to launch it & market it they don't have anything to spend on advertisement. 

If you have the best product in the world but if you don’t advertise it or market them it’s of no use.  So, you need to allocate a precise budget for each step of the Process, Marketing, Launch, and Advertisement. Thus, the budget is not the only thing that your app developing process is going to need.  Do you need a comprehensive strategy for everything like How your app is going to be distributed? 

Which channel are you going to use?  Start Building presence on the Social Media Channels & those where you want to actually market your app. 

There is a lot of things involved in the strategy & planning of a Mobile App.  If you want to know further details & the exact strategy for your Mobile App you can contact us & we are happy to help you.