Are you so busy trying to attract any clients that you don’t have time to focus on attracting the right ones? Want to grow your business but your marketing isn’t connecting the way you want it to? Let me introduce you to a little concept I call the “slow down to speed up,” and learn how (and why) to dig deeper into who your ideal client is and what you can do to find and connect with them more effortlessly.

At its core, your marketing is simply communication... and when it’s done well, it’s a high level service you provide for your ideal client. And, in order to communicate well, you have to put in the work to understand who you’re selling to and why they need or want what you have to offer. 

Thus, “slow down to speed up.” 

Listen in for 5 takeaways to help you understand what might not be working in your current marketing and get tips on how to help you see it as a service for your ideal clients. 

We’ll clarify who your ideal client is through understanding who they are not, and I’ll share a cautionary tale about an entrepreneur who held on to a toxic business relationship for far too long. 

Then we’ll touch on the topic of money and where it really comes from, the difference between knowing a client’s demographics and knowing their dreams, and we’ll talk about where you fit into the whole equation of connecting your marketing to your ideal client.

Warning: the kind of deep dive I’m suggesting requires that you dedicate some serious time and effort, but if you can tear yourself away from the cycle of reactivity and panic (CRAP cycle) long enough to put the work in, I promise it’ll pay off.