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Seventh lecture in series Psychology and Democracy from The Academy 2020 organised by Battle of Ideas (boi) charity.
Our focus in this episode is The Hidden Persuaders, the 1957 study by Vance Packard, American journalist, social critic and best-selling author. The Hidden Persuaders is Packard’s foray into the role of our unconscious desires and how psychological methods are exploited by arenas such as advertising. This talk explores Packard’s background and work, and reflects on what he pioneered and also his legacy.
Lecturer: James Woudhuysen, visiting professor of forecasting and innovation at London South Bank University, a regular broadcaster, writer and author including co-author of Energise! A future for energy innovation
THE ACADEMY 2020: PSYCHOLOGY AND DEMOCRACY
THE ACADEMY
DONATING TO THE BOI CHARITY
IDEAS MATTER PODCAST
You can subscribe and listen to Ideas Matter on Apple Podcasts, Podbean, Spotify or SoundCloud. For full details of all episodes, visit the podcast page on our website
Keep up-to-date with Ideas Matter and all the initiatives organised by the Battle of Ideas charity by following us on Twitter (@theboi_uk) and on Facebook (battleofideas).
By Ideas MatterSeventh lecture in series Psychology and Democracy from The Academy 2020 organised by Battle of Ideas (boi) charity.
Our focus in this episode is The Hidden Persuaders, the 1957 study by Vance Packard, American journalist, social critic and best-selling author. The Hidden Persuaders is Packard’s foray into the role of our unconscious desires and how psychological methods are exploited by arenas such as advertising. This talk explores Packard’s background and work, and reflects on what he pioneered and also his legacy.
Lecturer: James Woudhuysen, visiting professor of forecasting and innovation at London South Bank University, a regular broadcaster, writer and author including co-author of Energise! A future for energy innovation
THE ACADEMY 2020: PSYCHOLOGY AND DEMOCRACY
THE ACADEMY
DONATING TO THE BOI CHARITY
IDEAS MATTER PODCAST
You can subscribe and listen to Ideas Matter on Apple Podcasts, Podbean, Spotify or SoundCloud. For full details of all episodes, visit the podcast page on our website
Keep up-to-date with Ideas Matter and all the initiatives organised by the Battle of Ideas charity by following us on Twitter (@theboi_uk) and on Facebook (battleofideas).

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