Hairy Topics by AI CREATE

Ideas That Think for Themselves? PJ Pereira on AI, Creativity, and the Death of the Old Process


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In this episode of HAIRY TOPICS, legendary creative leader PJ Pereira and tech veteran Rob Wrubel join us to explore how AI is reinventing creativity, collapsing production timelines, and blurring the lines between ideation and execution.

We dive into:
⚑ Why the old creative process is already obsolete
πŸ€– How AI leads to ideas that create ideas
🎨 The rise of the β€œmaker” mindset β€” and why waiting for perfect AI will leave you behind
πŸš€ How brands like Coca-Cola are embracing AI-powered content (and what really happened behind that viral Christmas ad)
πŸ’‘ Why belief, emotion, and human tension will always be irreplaceable

If you’ve ever wondered where creativity ends and AI begins β€” this is the conversation you need to hear.

Big questions. Even bigger implications.

πŸŒ€ Join the debate. Challenge your assumptions. This is HAIRY TOPICS.

🌐 Website: www.aicreate.ai

πŸ”— LinkedIn: AI CREATE

πŸ“Έ Instagram: @_aicreate_

🎡 TikTok: @_aicreate_

▢️ YouTube: @aicreate_

πŸ“¬ Contact us / suggest a topic: [email protected]


🎧 HAIRY TOPICS is the podcast from AI CREATE, where we tackle the big questions in AI β€” and the even bigger implications they have on creativity and creative industries.

Follow us for new episodes featuring voices from across film, advertising, design, arts, tech and more.

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Hairy Topics by AI CREATEBy David Webster