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Robin Landa, distinguished professor, author of 25 branding and marketing books, and an ideation expert. What is ideation? It's the process of generating ideas. It describes the sequence of thoughts, from an original concept to actual implementation of that concept. Listen in to see how Robin breaks down this process, and ultimately helps businesses make a difference, improve brand image, and increase profits. https://www.robinlanda.com
By Taylor Martin5
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Robin Landa, distinguished professor, author of 25 branding and marketing books, and an ideation expert. What is ideation? It's the process of generating ideas. It describes the sequence of thoughts, from an original concept to actual implementation of that concept. Listen in to see how Robin breaks down this process, and ultimately helps businesses make a difference, improve brand image, and increase profits. https://www.robinlanda.com