Sign up to save your podcasts
Or
Share Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.
Are there any dependable creative thinking triggers and inspiration techniques?
Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing?
Are there any formula or specific message making techniques that work in advertising and marketing?
With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience?
Join us LIVE Thursday, 11/29, 12:30 pm Pacific.
About our Guest:
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prio...
View all episodes
By OC Talk Radio
4.9
88 ratings
Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing.
Are there any dependable creative thinking triggers and inspiration techniques?
Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing?
Are there any formula or specific message making techniques that work in advertising and marketing?
With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience?
Join us LIVE Thursday, 11/29, 12:30 pm Pacific.
About our Guest:
Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prio...