IdeaWake is a software platform that helps capture, evaluate, and implement ideas from front-line employees. They also have a product offering that allows for a front-line employee to take an idea, validate it, prototype it, and actually pitch it to someone within the organization that owns the budget for implementing it. IdeaWake is all centered around the idea that people who are closest to the customer and to a process have the best ideas on how to improve that process. In my conversation with co-founder and CEO Coby Skonord, he shares the background from the very early idea stages, to how they became a global company whose product is used in 39 countries, and the metrics they used along the way to measure success.

Topics in this episode

How they handle being a global company

Breaking up the competition into 2 categories: competitors for the current state of the company, and competitors for where you want to go 

Getting specific about the market and ideal target customer

Offering consulting within the product offering

The launch check-list they work through with new clients

The impact of covid for them and their customers, using employee-sourced ideas to respond to the challenges they faced

Transitioning customers over to a new system 

Contact Info

Website

Email: [email protected]