In episode 74 of Venture Everywhere, Jenny Fielding, co-founder and Managing Partner of Everywhere Ventures, talks with Toby Rush, co-founder and CEO of Ideem — a next-generation authentication platform built to streamline payment verification in high-friction, high-fraud markets. Toby shares Ideem’s journey from a prototype co-developed with a global bank to a scalable solution tackling the challenges of digital payments in emerging economies. Toby also discusses Ideem’s use of cryptographic device binding to eliminate one-time passwords, reduce fraud, and deliver a seamless customer experience in regions experiencing rapid digital payment adoption.

In this episode, you will hear:

• Addressing the high cost and user friction of OTPs in emerging markets
• Security risks introduced by passkey synchronization across devices
• Building go-to-market strategies through local partnerships and global networks
• Evaluating identity verification frameworks amid evolving regulatory pressures

Learn more about Toby Rush | Ideem

LinkedIn: https://www.linkedin.com/in/tobiasrush 

Website: https://www.useideem.com 

Learn more about Jenny Fielding | Everywhere VC

Linkedin: https://www.linkedin.com/in/jennyfielding 

Website: https://everywhere.vc/