Ariana Shannon hosts a roundtable with experts Jesse Shipman, Adam Pasch, and Sam Yarborough to discuss how B2B companies can identify and partner with the best-fit organizations to drive maximum ROI. They explore real-world strategies for evaluating potential partners, aligning goals, and creating mutual value beyond revenue generation. Learn how to leverage co-marketing, co-selling, and resource sharing to build strong, scalable partnerships that contribute to long-term business success.

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